Remember, you only have 24 hours to buy your Valentine a little something in the wrong size ("How could you think I was size small/medium/XL?!"), the wrong colour and in dubious taste...
Personally, I think it's the thought that counts (that thought being appropriately passionate) and I'll accept anything that isn't red and shiny.
Erès
If you have a really rich boyfriend, get him to take you here on Valentine’s day. If you’re really rich yourself, take yourself and your boyfriend here on Valentine’s day. It’s a win-win situation. Gorgeous minimal, understatedly sexy and very expensive underwear and swimwear in sober or sometimes surprising sherbert colours.
40 Avenue Montaigne, 75008 Paris
0147230732
For other Paris boutiques, see http://www.eres.fr
Runs a lingerie and sex toy shop at 4 rue de Grenelle, round the corner from her main boutiques in the boulvard Saint Germain.
I'm so sorry I can't tell you more about it but ,for the purposes of this review I've, as yet, been too pudique* to go in there.
Sonia Rykiel, 4 rue de Grenelle 75006 Paris Tel. 01 49 54 66 21
Sabbia Rosa
I actually once ventured into this tiny, terrifying boutique on the rue (just around the corner from Sonia Rykiel.Fresh from my pudeur experience I probably wasn't feeling at my most daring). This place is scary for a number of reasons. Firstly, it's about the dimensions of a good-sized French armoire/wardrobe. Pressed cosily against the tiny saleslady, I ask whether she has any of the jewel-hued silk slips in my size. She explains that they only display size medium and your choice of model and colour will be made up for you. Ok, so far, so old school. But the problem is that I can't see the styles. They're all compressed together on the floor-to-ceiling rails and all I can see is a slim slice of each chemise like that cute design thing they do at the edges of the pages of Paris Vogue. Am I going to ask the price of any? (there are no price labels, ndlr*). I do. They're 400 Euros. What about the crise? Are there any on sale? Mais non. That would be a step too far. I exit, shamefacedly. Remember.I'm doing this for you people...
Sabbia Rosa
71-73 rue des Saints-Pères
75006 Paris
tel: +(01)-45-48-88-37
Open: Mon-Sat 10h - 19h
Métro: Sèvres-Babylone
Laurence Tavernier/Bluet
OK. This is all a bit tamer. Laurence Tavernier in the rue de Pré aux Clercs sells luxury pyjamas a little on the conservative side: something to give to your sugar daddy for Saint Valentin. For nightwear that’s, if possible, even more gorgeous, you should visit Bluet at the other end of the street for very high-end handmade nightwear in Liberty print, fine linen and brushed cotton. The children's section is particularly cute.
Laurence Tavernier
7 rue Pre auz Clercs
75006 Paris
33 1 49 27 03 95
Bluet 18, Rue Pré aux Clercs
75007 Paris, France
+33 1 45 44 00 26
The affordable face of ravishing Paris lingerie. Lovely attention to detail, given the reasonable prices. You’ll be able to pretend you’re Marie Antoinette and have some cash to spare for rosepetal Valentines cocktails at the Hotel de Sers. They’re known for their signature retro-bright prints on silk. Great swimwear in the summer.
4 rue du Marche Saint-Honore
75001 PARIS
01.42.86.52.46
for many other outlets in Paris see http://www.princessetamtam.com
Etam and Darjeeling
Everyone raves about Etam lingerie. I think that's in comparison to budget teen fashion chains Etam used to run in other countries (like the UK). OK, Etam is attractively priced and, OK, some of the stock prompts you to exclaim, "Oh! I never throught I'd find something like this in Etam." but this is the home of the solid foam 'bonnet'* bra. Why do people wear those things? There's a comments box underneath here. Just tell me.
Darjeeling underwear is pretty similar but has good, delicate nightwear.
There's an Etam opposite Le Bon Marche. For other branches throughout Paris, see the website.
Darjeeling - Branches throughout Paris. There's one at the Bastille end of the Faubourg Saint Antoine. For others, see the link above.
...stock cute, cotton and microfibre lingerie in their boutiques. Trouble is, they only stock a small display in each shop and I've been known to buy a bra in one branch only to chase the matching knickers in their stores across Paris...
For boutiques, see above or visit
342 rue Saint Honore 75001 Paris 01.42.60.10.75
American in Paris, Gentry Lane, combines Stateside pazzaz (insirations include Hollywood pinup, Mamie van Doren) with good ol' Parisian luxury to produce a kind of US French fantasy made to the highest specifications is gorgeous pastels and black lace. Think Bas Lurhman's Moulin Rouge meets Le Moulin Rouge.
Gentry de Paris
01 45 05 39 36
56 bis, rue de Châteaudun
75009 Paris
Here's an homage to Gentry's designs - as retro screen goddesses, Myrna Loy and Jean Harlow might have worn them...
*pudique - shy
*bonnet - bra cup
*ndlr - note de la redaction/editor's note
Where would you buy lingerie in Paris? Let me know below...
Wow! Thanks for putting all this together. It's fun to read, like a field guide to non-local flora. Plus a Myrna Loy reference!
Posted by: oarkansas | February 14, 2009 at 01:45 AM
Thanks! I hope it's useful if you're ever on safari in Paris...
Posted by: badaude | February 15, 2009 at 06:19 AM
Hello !
Thank you very much for all the information, it was really useful for me.
Regards,
Posted by: vv | August 23, 2009 at 07:06 AM
Hello your article is really informative. I think lingerie is linked with the entire universe, and I am out to prove it. ...lingerie is weaved into the very fabric of the universe.
http://www.wholesalepages.co.uk/ukwholesalers/clothing-and-apparel-suppliers-116_1.html
Posted by: Wholesale clothing | September 01, 2010 at 07:48 AM
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Posted by: Cheap kitchens | February 04, 2011 at 01:29 PM
Thank you fro sharing those pretty pictures. I love these kind of photo. Ladies in the lingerie are always attractive.
Posted by: Sexy Lingerie | March 03, 2011 at 04:10 AM
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In fact against real Madrid and jose mourinho, speaking, and uefa rebel, also is more a posture, as to whether a mitigated punishment, not the single most important, after all, suspended in the champions league group stages, in just the last season and many times that game, mourinho is not sideline coaching for real influence, is not big. Real Madrid just want to through this for their rights practice tell uefa, jsdfose mourinho and real Madrid is not casually, next time again want to bully made such a decision, must first dian dian to just go.
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